CampEasy

A conceptual user-friendly app for a camping supply store, offering eco-friendly gear, family-friendly options, and tools to discover unique camping locations. It’s a one-stop solution for both novice and experienced campers.

The problem:

Many users face challenges in finding reliable and eco-friendly camping gear online, with a lack of streamlined browsing experiences and insufficient tools to plan their outdoor adventures.

The goal:

To design an intuitive app that simplifies purchasing camping supplies, enhances the shopping experience, and caters to diverse user needs, from families to solo adventurers.

User research:

Many users face challenges in finding reliable and eco-friendly camping gear online, with a lack of streamlined browsing experiences and insufficient tools to plan their outdoor adventures.

Pain points:

1

Limited product filtering options

Users struggle to find products that meet specific needs, such as eco-friendly or family-friendly gear. To address this, we will implement advanced filters to improve search functionality.

2

Overwhelming product variety

Users often feel overwhelmed by too many product choices without clear guidance. We will introduce curated recommendations and "best-seller" tags to simplify decision-making.

3

Lack of product details & reviews

Users need more detailed information and reviews to make confident purchasing decisions. Enhancing product pages with in-depth descriptions, customer reviews, and ratings will build trust.

4

Difficult checkout process

A confusing or lengthy checkout process causes frustration and cart abandonment. Streamlining checkout with fewer steps and multiple payment options will improve the user experience.

Problem statment:

Emily is an eco-conscious mother of 2 who needs a one-stop camping shop because she is tired of researching different shops to meet her needs for both kid-friendly and sustainable equipment.